Category guide
Music PR Tools for Outreach, Submissions & Press Assets
Music PR tools help you prepare a story, choose relevant recipients, deliver the right assets, and keep track of responses. Start with the part of that process you need to improve, then choose a product that supports it.
From the team behind Virtual Publicist, our featured product. Ownership & methodology.
Four tools, four practical roles
| Product | Useful for | Check before choosing |
|---|---|---|
| Virtual Publicist | Industry discovery and personalized outreach | Match quality and the outreach allowance in your plan |
| SubmitHub | Submitting tracks to participating curators | Curator fit, credit requirements, and submission terms |
| Groover | Sending music to curators and music professionals | Recipient availability and the campaign cost |
| DISCO | Organizing and sharing music assets | Sharing controls and the catalog features you need |
Sources: the linked providers' product pages. A submission platform, an outreach workspace, and a catalog tool can be complementary rather than direct substitutes.
Build a small, relevant press list
Start with the story you can tell: a distinctive collaboration, a local scene, a recording process, or the idea behind the release. Then look for writers and outlets that cover that kind of story. A recipient's relevance matters more than the number of names in a spreadsheet.
For every contact, keep the outlet, recent article, reason for fit, preferred submission method, and date last checked. VP's discovery and outreach workflow is one option for bringing these tasks together. A spreadsheet is also a practical place to start when your list is small.
Prepare assets before sending
A recipient should be able to listen without asking you for another link. Prepare one stable page or folder with a listening link, accurate release information, approved artwork, photo credits, and a short artist bio. Test permissions in a signed-out window.
DISCO describes its product as a music management and sharing workspace. If you regularly send different music selections to different people, explore its official product overview. If you are pitching one single, keep the asset package simple.
Understand what a submission buys
SubmitHub connects artists with participating playlist curators, bloggers, and influencers. Groover offers access to curators and music professionals. Read the current terms for each recipient before paying. Consideration or feedback is different from a promise of favorable coverage.
Use the VP vs SubmitHub comparison if you are deciding between relationship management and a curator-submission workflow.
Keep follow-up useful
Record whether you received a reply, whether more assets were requested, and whether the contact asked you to stop. Follow the outlet's stated guidelines. If you follow up, bring a relevant update and keep the message short; repeating the same pitch more often does not make it more newsworthy.
Do I need a PR tool before my first release?
No. A clear story, ready assets, and a carefully researched list come first. A tool becomes useful when research, sending, or tracking is difficult to maintain.
What should I write to a journalist?
Lead with the story and why it fits their coverage. Give a listening link and the essential release facts. Our press-release template and pitch example show the difference between the supporting release and the short email.