RELEASE MARKETING CHECKLIST
Artist: [ ]
Release: [ ]
Release date: [ ]
Campaign owner: [ ]
Primary objective: [ ]
Spending cap: [currency and amount]

PREPARATION
[ ] Confirm audio, artwork, credits and permissions
[ ] Confirm distributor delivery and artist mapping
[ ] Prepare release brief, bio and approved photos
[ ] Test listening and press-kit links while signed out
[ ] Choose the main audience and channel
[ ] Record baseline metrics and review date

PRE-RELEASE
[ ] Check eligibility and timing for official editorial pitches
[ ] Build a relevant recipient shortlist
[ ] Write recipient-specific pitches
[ ] Schedule reviewed announcements
[ ] Record purchases, renewals and cancellation dates

RELEASE DAY
[ ] Verify live service pages and artist mapping
[ ] Update listening links
[ ] Share announcement with the appropriate audience
[ ] Respond to asset requests and report delivery problems

POST-RELEASE
[ ] Record replies and confirmed coverage
[ ] Follow up only where appropriate
[ ] Review activity, spending and unresolved questions
[ ] Stop or renew tools deliberately
[ ] Write three lessons for the next release

TASK TRACKER
Task | Owner | Due date | Status | Evidence or link
[ ] | [ ] | [ ] | [ ] | [ ]