SUBJECT: [Artist] — [Release title] / [specific story angle] Hi [recipient name], Your [specific recent piece or format] made me think this release could fit [a genuine reason]. [Artist] will release [title] on [date]. The [brief sound description] project explores [specific story, process or collaboration]. Listen: [working link] Press kit: [bio, images and credits link] Would you be interested in [a relevant interview / consideration for coverage]? Thank you, [Name] [Role and professional contact] OPTIONAL FOLLOW-UP — only when appropriate to the recipient's guidelines Hi [name], a brief follow-up on [release]. [Useful update, if there is one.] The listening link is [link]. Thanks for considering it.